Holly Willoughby has never failed to attract attention and now she is sure to gain a few more admirers as the TV presenter lathered up for a sexy shower scene.

Holly has stripped off for a good cause though - by calling on the public to taking showers in just three minutes in a bid to save water.

 Holly Willoughby lathers up in the shower to support World Water Day

The Dancing On Ice host said the idea that rainy Britain had a plentiful water supply was false because the population is so high.

And with the UN World Day for Water coming up on Saturday, 27-year-old Holly said 90 billion litres of precious water could be saved if everyone trimmed shower times.

She said: "Because we're such a small country and there are so many people in the country, the amount of water per head is so minimal - we've got less water per head in the south-east of England than they have in Sudan."