Samsung, a 2008 Olympic torch relay worldwide partner, recently
launched an effort to find 100 mobile phone users who could
participate in an Olympic quiz and become torchbearers.
The program is a part of Samsung's efforts to select
torchbearers globally for the 2008 Games. As one of the top
partners of the Olympics, the South Korean company will have an
opportunity to select 1,500 torchbearers.
Compared to previous selection methods that considered the
applicants' personal life experiences, this selection process
requires nothing more than a mobile phone.
From September 1 to October 7, mobile phone users in the Chinese
mainland are encouraged to register in an Olympic quiz by sending
text message to a wireless platform set up by Samsung.
The top 100 scorers in the quiz will be chosen as the
torchbearer candidates before BOCOG gives its final approval.
It is the first time that Samsung, a sponsor of the 2004 Athens
and 2006 Turino torch relays, will use such methods to look for
"I hope we can use our experience in organizing Olympic torch
relays to help the Games in Beijing become the most memorable and
successful in Olympic history," said Park Keun-hee, president of
Like other sponsors, Samsung also appointed several celebrities
as torchbearers for the 2008 Games. The first batch includes Liu
Xuan, 2000 Sydney Olympics gymnastics champion, Singapore's pop
singer Lam JJ, Chinese film director Lu Chuan, and Zhao Xiaojun,
designer for the National Aquatics Center "Water Cube."
(China Daily August 31, 2007)