Samsung, the world's leading electronics producer, signed a sponsorship deal on Monday with the organizers of the 2008 Beijing Paralympic Games to support the event for disabled athletes.

 

"We hope that the association with the Paralympic Games could enhance Samsung's brand awareness and preference in China," said Kwon Gye-hyun, Samsung's corporate vice president.

 

This is the second time Samsung sponsors the Paralympic Games after the Turin 2006 Paralympic Winter Games.

 

The Paralympics, held every two years following the summer and winter Olympics, is an elite multi-sport event for disabled athletes.

 

(Xinhua News Agency November 27, 2007)