The logo is originated from the letter "U".The dynamic lines symbolize the moving tracks of players. Appearing like a flag fluttering with the wind,the logo manifests the passion of youth,and embodies the interaction and harmony between people and sports,also between people and nature. It presents a picture of university athletes from all over the world,guided by the Olympic spirit of "Citius, Altius, Fortius", jointly playing the theme song of 2009 Winter Universiade: "Youth, Future, Ice and Snow". 

The mascot, named "Dong Dong", with snow as the creative element, white and blue as the main colors, by adopting the personified mode of creation, highlights the characteristics of the host city and winter sports. With angelical smile on his face, "Dong Dong" appears pure,optimistic, warm-hearted and lovely. In the orange scarf presenting his vigor, "Dong Dong" is sincerely and warmly welcoming friends from all over the world.

 

The WU torch is shaped in curve, with the WU emblem inlaid on the middle and a white swan on its each side. It's just like a swan spreading wings to vividly deduct Harbin's verve as a "pearl under the neck of a swan" . The "ice-charm swan" torch is full of fuel source inside for burning about 39 minutes. Through testing, it ensures to be completely relayed in harsh climate.

 

(Harbin2009.org)