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4. NBA lockout lends to CBA's appeal
This summer's NBA lockout generated two groups of people - the jobless players desperate for games and disappointed fans keen for a show. The Chinese Basketball Association (CBA) helped fill those voids left by the shortened NBA season.
A steady stream of NBA stars, including J.R. Smith, Kenyon Martin and Wilson Chandler, joined the Chinese league and drew more attention to the sport here.
While the new-look CBA is reaching a peak domestically, some of the former NBA players have drawn attention overseas.
For instance, Stephon Marbury, whose Beijing Ducks got off to a league-leading start, was featured in the New York Times and Wall Street Journal.
China's Central Television has packed the broadcasting schedule with four games a week and the ratings are soaring.
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