London Offers first glimpse of 2012 Olympic and Paralympic Games by unveiling iconic new brand celebrating Everyone's 2012.

Jose Mourinho, left, and London 2012 Chairman Sebastian Coe stand with the London 2012 Olympic logo, London, Monday June 4, 2007. London Olympic organizers unveiled Monday a neon-colored, jigsaw-style logo for the 2012 Games. The four jagged pieces combine to form the numbers 2012 with the logo in a variety of pink, blue, green and orange colors. [AP]

London 2012 Chairman Sebastian Coe, left, and British athlete Kelly Holmes stand with the London 2012 Olympic logo, London, Monday June 4, 2007. [AP]

(China Daily via AP June 5, 2007)