Landmarks across China to turn blue for EU-China Tourism Year
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E-mail China.org.cn, May 8, 2018
Some 30 landmarks, iconic sites and venues across China, including Beijing's Great Wall and Shanghai's Oriental Pearl Radio & TV Tower, will turn a shade of EU blue honoring the 2018 EU-China Tourism Year.
The Chinese Ministry of Culture and Tourism will organize an official EU-China Light Bridge event in Wuhan in central China’s Hubei Province in front of the Yellow Crane Tower on the evening of May 10, according to a statement sent to China.org.cn by the EU delegation to China.
The Light Bridge is one of the most recognizable events of the tourism partnership program, during which landmarks will be illuminated with the colors of China and EU's respective flags, it says.
The EU pillar of the Light Bridge was “built” in March this year, when landmarks around the EU shone in red to coincide with the celebration of China’s annual Lantern Festival.
Europe saw a 16 percent increase in tourist arrivals from China in 2017, reaching a record 13.4 million.
The European Travel Commission forecasts an average 9.3 percent annual growth in tourist arrivals in Europe over the next three years.
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