Hunan culture and tourism have become new indicators of people's happiness in life.

A total of 123 counties and cities have fully completed the tasks and objectives of the province's three-year action plan for the construction of a modern public cultural service system. The completion rates of county-level libraries and cultural centers are 138 percent and 127 percent.

Strengthening publicity, exchanges and cooperation, Hunan has viewed culture and tourism as new forces to promote its opening-up.

It launched the tourism image film Splendid Xiaoxiang and Hometown of Great People - Hunan's Many Charities, and also hosted annual brand festivals such as the China Hunan International Tourism Festival, tourism industry expos and rural tourism galas.

A series of events titled "Splendid Xiaoxiang and the Belt and Road Initiative" won second place among the most influential brand activities in China's tourism industry.

Culture and tourism have also become new drivers of rural vitalization.

Hunan has set up a new model of "intangible cultural heritage plus rural vitalization" and built 13 high-quality tourism routes. It has driven the development of 689 villages and formed 55 typical cases of rural vitalization.

The province's direct and indirect poverty reduction through tourism has benefited more than 1 million people, accounting for about 20 percent of the province's low-income population based on numbers from 2015.

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