Hong Kong's cards to show the way

0 CommentsPrint E-mail expo2010.cn, November 16, 2009
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Hong Kong's exhibition in the Urban Best Practices Area will introduce its widely-used smartcard to show how its people use innovative ways and technology to improve efficiency in city life and promote communication within the city and other parts of the world.

Exterior exhibition structure [expo2010.cn]

Exterior exhibition structure [expo2010.cn]

 The surface of the exhibition structure is animated with interactive video graphics that are sensitive to the patterns of visitor flows.[expo2010.cn]

The surface of the exhibition structure is animated with interactive video graphics that are sensitive to the patterns of visitor flows.[expo2010.cn]

By showcasing the everyday city life of Hong Kong residents, the exhibition will demonstrate various smart card applications in payment and non-payment transactions so that visitors can experience the fabulous cosmopolitan life of Hong Kong, echoing the theme "Smart Card, Smart City, Smart Life."

Dynamic video graphics - Hong Kong's contrasts [expo2010.cn]

Dynamic video graphics - Hong Kong's contrasts [expo2010.cn]

Dynamic video graphics - Hong Kong's contrasts [expo2010.cn]

Dynamic video graphics - Hong Kong's contrasts [expo2010.cn]

Smart cards are widely used in Hong Kong, and the current applications include Octopus cards, smart identity cards and autotoll cards. Hong Kong is also developing smart cards for new areas such as education, medical care and environmental protection.

New applications of the Radio Frequency Identification (RFID) technology will also be on show as the Hong Kong International Airport is one of only two airports in the world using RFID technology to handle the passenger baggage.

The sleek surface of the exhibition structure will be animated with interactive video graphics that are sensitive to the patterns of visitor flows.

The virtual host will invite the visitor to learn about smart cards in an interactive manner.[expo2010.cn]

The virtual host will invite the visitor to learn about smart cards in an interactive manner.[expo2010.cn]

Each pixel will represent an individual entering the pavilion, or visiting the online exhibition. On entering the exhibition, visitors will be immersed in an impressionistic interpretation of Hong Kong's contrasts through dynamic video graphics that react to the number and movement of visitors.

On the reverse side of the video graphic panels, visitors will see digital silhouettes representing the diversity and energy of Hong Kong people. When a visitor comes closer, the silhouette transforms into a virtual host who will introduce HK's smart cards. The virtual host will invite the visitor to learn about smart cards in an interactive manner.

Visitors can further experience Hong Kong's unique communications through interactive portals, which will be connected to other portals at the Hong Kong Pavilion, or perhaps even portals in Shanghai and Hong Kong, to provide real-time connections with other people.



 

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