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Chinese movies go 3D

0 CommentsPrint E-mail CCTV, February 20, 2010
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"Avator" director James Cameron says an era of 3D films began in 2009. China has also embraced the era of 3D with a string of 3D films produced both at home and abroad and released on Chinese silver screens.

Chinese cinemas have been installed with 3D film projectors which are the most advanced equipment of its kind. Wearing a pair of 3D glasses audience members are embracing the new experience of watching these spectacular films.

Last year, China produced the 3D animation film "Prequel of the Monkey King" and the urban themed 3D film "China Idol Boys". At the beginning of this year, the 3D Kungfu film "Su Qi'er" opened in cinemas. Shanghai film studio is planning to release the animated 3D films "Tibetan Rock Dog", "Uproar in Heaven" and "The Legend of the Sealed Book".

Feng Xiaogang's upcoming blockbuster "Tangshan Earthquake" will have both a wide screen and a 3D version. 3D has become a new trend in theaters and it has been welcomed by young film fans with its true to life scenes and shaking pictures.

However some industry insiders say while Chinese filmmakers are keeping pace with international film companies by producing 3D movies, they should still focus on the content, ideas and acting. After all, telling a good story is what a good film is about.

Yu Dong, Manager, PolyBona Film Company, said, "3D technology provides more entertainment for audience members. But what really counts is telling an enchanting story. 3D is only an artistic method. It's not the only and main method of film making that the industry should follow."

But as a genre of the big screen, 3D films are expected to see its popularity rise over the next two years as more foreign and domestic film makers embrace 3D technology.

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