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In the Chinese lunar year of the Tiger, Malaysians have gathered for a face-painting campaign to create awareness of the need to save the country's dwindling striped-cat population.
The World Wildlife Fund began the campaign in Selangor State, with a target of painting 1,000 faces with tiger stripes and colours.
The organization aims to double the world-wide population of wild tigers by the next year of the tiger, 2022.
Dato Dionysius Sharma, CEO OF WWF-Malaysia, said, "From this campaign, people will see them for what they are, majestic king of the forest, so important, that they even adorn our national emblem. This is the very thing we wanted to start with for our face-painting mission, to get more Malaysians to love, understand and save our Malaysian tigers."
The campaign in Malaysia is part of the WWF's global campaign across all countries where wild tigers still remain.
It hopes to raise emergency funds for monitoring and enforcement to secure the future of the animals in the 13 tiger-range countries. Their numbers have shrunk by at least half to an estimated 3,200 beasts over the past decade.
Rosli Bin Yakov, Participant, said, "This year, the Chinese celebrate the Year of the Tiger, and we Malays celebrate with them as a way to show our concern. Tigers are going to become extinct, so we must care for them."
In September, environment advocates and leaders from tiger-range countries are expected to hold a Global Tiger Summit to discuss conservation measures.
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