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3D frenzy sweeping from movie to TV

China: 3D frenzy sweeping from movie to TV
0 CommentsPrint E-mail CCTV, June 10, 2010
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The dazzling box office success of James Cameron's blockbuster "Avatar" has provoked a worship of 3D technology in the film industry. In China, the frenzy is now sweeping across the silver screen to TVs.

 

This movie, "Empires of the Deep" was originally shot in 2D.

But the glorious success of James Cameron's "Avatar" prompted the production company to re-shoot it in 3D.

With China's domestic audience ranking second in the world, Director Rao Xiabing is hoping the bet pays off.

Rao Xiabing said, I think the audiences are there. They want to see. There are a lot of people who want to see 3D movies. "

The movie's executive producer, Jiang Jun is taking advantage of China's low production costs.

Jiang Jun said, When we film in China, the costs of renting a film studio, labor and equipment are only a tenth of Hollywood. Besides, our technical skill level has already reached a world class standard. So we're using very little money to make an excellent movie.

 

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