But Lance Ulanoff, Editor in Chief of PCMag.com, says Nintendo does face an uphill battle in certain market segments because the 3DS does not offer some of the same capability as other pocket sized devices.

Lance Ulanoff, Editor in chief of PCMAG.COM said "The struggle that Nintendo may have is for pocket space. Meaning that people will only carry so many things in their pockets. Now, hardcore gamers, people who are really into it, they may carry this. But then when you get to a certain level with kids, teens, certainly adults - I have to have a phone, I have to have texting, I have to have phone calls. Do I want to carry a phone and this device?"

In fact, Sony has said its next portable gaming device, the "NGP", will also be a phone. Sony rolls that out at the end of this year.

Yet more evidence the race is escalating to tap a ballooning market for mobile gaming, which research firm Gartner expects to more than double to nearly $12 billion in the next three years.

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