Father's Day, a day to honor fathers and fatherhood, is celebrated on the third Sunday of June and this year it falls on June 19th. The special day allows people to show their love and affection for their fathers.

However, Father's Day in China is not enjoying the same level of attention as Mother's day. Shopping malls have shown little enthusiasm about Father's Day, compared with the fierce promotion campaigns for Mother's Day.

Sociologists say Father's Day is dwarfed by Mother's Day partly because Chinese fathers are usually strict and communicate with their children less than mothers. Another factor is that mothers play a more significant role in nurturing children, so their children usually feel closer to their mothers.

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