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Hello Kitty raises money for disaster relief
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CNTV, July 4, 2011
Hello Kitty, Japan's iconic cat character, glitters and gleams in Tokyo after being reborn in Swarovski crystals for a good cause -- raising money for disaster relief.
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Swarovski presents 'House of Hello Kitty' at Omotesando Hills in Tokyo, Japan. This is also a charity event to help the Earthquake victims of Japan. |
On display in a showroom in Tokyo are versions of the famous feline in everything from tiny earrings to melon-sized figurines.
The centerpiece of the project, is a 20 centimeter limited edition figurine picked out in nearly 20,000 crystals -- and carrying a price tag of nearly 15 thousand US Dollars.
Only 88 of the figurines will be available to fans around the world. Among the 30 different accessories available is a bag adorned with a large Hello Kitty logo and worth nearly 100 thousand US dollars.
Nine Hello Kitty figures designed by Japanese celebrities and artists will be exhibited and auctioned off, with proceeds going to the Japanese Red Cross to help the relief works of the March 11 earthquake and tsunami.
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