There were quite a lot of Chinese original animation works that took part in this year's Asian Youth Animation & Comics Contest. But except for the few winning works, most were not recommended by experts or the jury. They say it all comes down to story telling skills.

This is a Chinese animated show. It uses 3D technology and special effects to tell a story with a theme that righteousness can always defeat evil.

The colorful scenes and visual spectacle gives audiences a real eyeful. But the story was unclear. Instead, the Russian animation work "The Cat's Story", which uses simple technology yet tells a great story in only 4 minutes.

Compared with animation works from other countries, the Chinese ones focus more on technology aspects such as color, special effects and sound effects. The jury said that the most important thing in telling a great story is to help the audience understand a simple truth.

World famous animated films like "Mulan" and "KungFu Panda" popularized some quintessential elements of Chinese culture, but they were produced outside of China.

If the up-and-coming generation of animation artists can focus more on cultural content and good story telling, perhaps Chinese audiences can enjoy some world-class domestic productions in the future.

Go to Forum >>0 Comment(s)