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Several animated films are being screened to attract children's attention this summer. However, while some domestic productions have spent years writing the script and updating the technologies, very few of them so far have won the battle of the box office, falling far short of their foreign competitors.
"Kuiba" is one of the most critically acclaimed animations this summer. The production team was proud and confident of their efforts, but it seemed that most of the cinema goers knew nothing about the film. "Kuiba" was mostly scheduled for cheerless morning sessions, while peak hours were left for foreign animations. The crew members even went to cinemas and handed out leaflets by themselves, hoping to impress the audience.