Fashion designers, retailers, editors and stylists have settled in for eight days of previews at New York Fashion Week. And fashion designer Richard Chai is one of them. His brand Richard Chai Love kept colors basic and used hardly any embellishment, turning out straightforward, wearable clothes. Our reporter Nicole Israel brings us the details from New York.

It wasn't all hair and make up and hair for designer Richard Chai, but the Korean America designer was obviously tense as his show was about to start one of the first collections to be seen on the catwalk this week.

Chai's designs are considered explosions of color , he has worked with Marc Jacbs, Geoffrey Beene and paris couture house Lanvin.

Chai was actually raised just across the river from New York in New Jersey where his Korean parents encouraged his early fascination with Fashion.

Richard Chai said, "The idea of me becoming a fashion designer i think in the beginning didn't sit well with them but my mother is a painter and I think they have always realized from very early on that I was really creative."

CCTV's Nicole Israel said, "From those humble beginnings Richard Chai has established himself as one of the most distinguished designers at Mercedez Benz fashion week here in New York."

Chai waving to Crowd at end of Show. Chai is at the pinnacle of his career he has been a trailblazer for a generation of up and coming ethnic Asian designers - and he sees a real shift from the west to east.

Chai said, "Well yes certainly we are definitely more accessible prevalent or visible which I think is incredible especially with the how the Asian markets are now I think everyone wants a piece of it."

Chai show will be followed in the coming week by many more Asian designers including South Korea's Doo.Ri, Parkchoomoo and China's Vivienne Tam.