Another first for Facebook ... today, Facebook's board of directors and stockholders convened for the company's first-ever shareholders' meeting. The company - which started trading under much fanfare -- is now under increasing pressure to monetize its huge audience.

Outside the stockholder's meeting, these women express their displeasure over Facebook removing from their personal pages, photos of them breastfeeding.

These protesters went to even greater lengths to show their discourse -- many of them arrested for civil disobedience.

They say Facebook is allowing the lobbying group FWD.us to advertise on their pages, and therefore helping funding the controversial Keystone pipeline project, which would transport oil sands from Canada to the United States.

Tricia Shortridge, Keystone Action Council, said, "He's a Silicon Valley hi-tech leader. He shouldn't be bankrolling politicians who are trying to push their projects through that ruin our environment."

David Peterson, Shareholder, said, "The shareholders did a great job of grilling them for their social interaction, government policies that they sponsor, the stock price flop, everything. It was a good first shareholder's meeting."

Several people got personal by stressing how much money they'd lost by investing in Facebook

Zuckerberg repeatedly said Facebook was disappointed at the stock performance too.

But he insists it's his job to stay focused on building a network that will increase in value.

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