The annual Electronic Entertainment Expo (E3) started with Microsoft opening the event with one message: it's all about games.

The Electronic Entertainment Expo OR E3 is all about what's hot, what's trending and what's coming in the gaming universe.

As always, the biggest hype surrounds the newest line-ups unveiled by the Big 3: Sony Nintendo and Microsoft. But the real game being played here - is that of one-upmanship -- which company can create the biggest buzz First up - Microsoft and its product showing.

IT'S Fresh off last year's criticism from hardcore gamers - who complained both Microsoft Xbox, Sony's PlayStation were becoming too mainstream too overburdened with non-gaming features.

"PS3 had a couple problems when it first came out. It was overpriced Sony tried to sell it as, it can play blu ray movies, it's an all in one system. The XBox1 sort of had that same tactic. They also said we're going to be integrated with your television, you can watch tv. We're gonna have the NFL on XBox 1 and that sort of distracted from the core message and the gamers didn't like that." Dan Hsu, Editor in Chief, Gamesbeat said.

Microsoft vowed this year it's all about games the latest edition of Big name games like Assassins Creed, Halo one of the world's best selling games "Call of Duty" to newly developed game titles and a trend towards cooperative gaming groups of people playing with each other instead of against each other.

"There's actually a lot of cooperative games. So there's Evolve for example, which is a new game where you have 4 people on the same team. These guys are hunters, and you have a 5th player who plays a giant monster. So it's this asymmetrical semi-cooperative game where 4 people are working together to take down one powerful player cooperative is a bit more friendly for gamers in general because you work together with people versus a really competitive mean environment." Dan Hsu said.

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