Hit song boosts movie's box office performance
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E-mail CNTV, July 18, 2014
After 'The coolest ethnic style', another song has gone viral in China. 'Little Apple' by pop group 'Chopsticks Brothers' is now taking the country by storm. Its success has even boosted a new Chinese movie's box office performance, sending it to third place last week.
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'Little Apple' by pop group 'Chopsticks Brothers' is now taking the country by storm. |
In China if you haven't heard the song "Little Apple" by now, you might be living under a rock. The single from pop group "Chopstick Brothers" has become immensely popular in cyberspace shortly after it came out in late May. You may hear it on a countryside bus, or even from the loudspeaker of a hair salon in a small county.
The music video of the song has also spread like a virus. Showing scenes of a square dance combined with several short stories about love and romance, it has been made into various parodies by the public.
"Little apple" is a promotional song for the movie "Old Boys: The Way of Dragon". The tune's huge success has also boosted the film's box office earnings. The comedy took 17 million U.S. dollars in its opening four days.
"The song 'Little Apple' is so popular. After hearing it, it's like I'm brainwashed by the song. So I came to see the film."
"It's a good story. But the reason I'm here at the cinema is the song 'Little Apple'."
"Many people have come to see the movie, so we added more screenings for it. The film now accounts for 20 percent of the total screenings - it's quite a good performance for a homegrown movie." said a cinema employee.
"Old Boys: The Way of Dragon" is based on an online short film called "Old Boys". The 40-minute film about youth and dreams earned nearly 70 million views on a video website, and was intensely popular among people born in the 1980s or later.
"What is popular online is a good indication of what will be popular with young people. And this movie is a good example." said Chen Su, Business Insider.
Some have criticized "Little Apple" for its low quality and artistic value, but the song continues sweeping the country, which will surely lure more fans to cinemas.
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