Justin Bieber triumphant at MTV EMAs
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E-mail CNTV, October 27, 2015
On Sunday, Justin Bieber won the MTV European Music Award for 'Best Look'. But that was just one of five prizes scooped by the Canadian pop singer in Milan. In the new category of music-video pioneers, British band Duran Duran took the honours.
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Justin Bieber performs during the MTV EMA's 2015 at the Mediolanum Forum on October 25, 2015 in Milan, Italy. |
Pop singer Justin Bieber dominated the EMAs, also receiving awards for Best Male Performer, Best Collaboration, and Best Fans - a tribute amply demonstrated by the screaming throngs when he performed his single "What Do You Mean?" at the Mediolanum Center.
Host Ed Sheeran had a busy night, keeping the show going with co-host Ruby Rose; performing with Rudimental on their hit "Lay It On Me"; and taking home two awards himself, for Best Live Act and Best World Stage.
Taylor Swift, who had led the field with nine nominations, took the prize for Best Song with "Bad Blood".
Rihanna won Best Female Performer, while Nicki Minaj took Best Hip Hop. One Direction won for Best Pop Group, preventing Bieber from sweeping all six awards for which he was nominated.
Best video went to Macklemore & Ryan Lewis, who opened the show with their award-winning song "Downtown". They also took this opportunity to thank fans for supporting their music without the backing of a big label.
Pharrell Williams closed out the ceremony with a rousing rendition of his anthem "Freedom" with dancers in brightly colored swing skirts.
British band Duran Duran, who transformed music videos into a culturally rich artform in the 1980s - with such tracks as 'Girls on Film' and 'Hungry Like the Wolf', were awarded the first-ever MTV Video Visionary Award.
The awards ceremony travels to a different European city each year, and winners are selected by fans across the continent.
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