SCIO briefing on China's imports, exports in first 3 quarters of 2025

Xinhua News Agency:

Through Mr. Wang's introduction, we learned how Chinese trendy toys are breathing new life into the country's foreign trade by blending traditional culture with Chinese manufacturing. May I ask how the overseas expansion of Chinese trendy brands has been progressing this year? What new support measures have customs authorities introduced? Thank you.

Wang Jun:

Thank you. The questions you raised have attracted considerable public attention. We are pleased to see that in recent years, many domestic "trendy brands" have become global bestsellers, winning favor among overseas consumers and emerging as a new highlight of China's foreign trade exports. In the first three quarters, China's exports of holiday supplies, dolls and animal-shaped toys exceeded 50 billion yuan, reaching more than 200 countries and regions worldwide. Many of these products are produced by the country's trendy domestic brands.

These products have gained worldwide popularity, reflecting the influence of traditional Chinese culture, demonstrating the creativity of China's foreign trade enterprises and building upon the solid foundation of Chinese manufacturing. For example, last week's Mid-Autumn Festival saw Chinese-style lanterns and bamboo-woven little rabbits win over countless overseas fans. Blind box figurines and collectible models, which are familiar to many, blend cultural elements with brand value and represent original Chinese trendy toy IPs. Chinese toy companies, by using 3D printing technology, have reduced their new product development cycle from 15 days to three, shifting from leading in scale to leading in strength.

Going forward, we will further enhance the protection of IP rights by customs, support enterprise innovation and development, continue to optimize the business environment for cross-border trade, and introduce facilitation measures to ensure that these popular products are delivered efficiently and seamlessly to consumers worldwide. Thank you.

Jia Huili:

The last question, please.