The emergence of micro-blogging in recent years has had a huge impact on China's internet industry. Working the same way as Twitter, the service is expanding fast among internet users.

Experts suggest by the end of 2010, there will be 65 million active accounts on domestic service providers. Some TV shows and conferences have started to adopt micro-blogging in interactive programs. Funny or touching stories transmitted on mini blogs can turn people into stars overnight.

Recently Microsoft partnered with Chinese portal Sina to share user accounts on MSN's Windows Live Messenger service with Sina's micro-blogging service. This allows the users to log on to their Sina micro-blogs from their MSN accounts.

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