Chinese anime strives hard to unlock Japanese market
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E-mail CGTN, May 19, 2018
China signed 355 contracts to buy Japanese animation in 2016, making it the biggest buyer of the year, according to "Anime Industry Report 2017" by the Association of Japanese Animations.
However, the country's anime artists and industry participants are looking to make a change. Led by "Once upon a Time There Was a Spirit Blade Mountain," Chinese animations are striving hard to unlock the seemingly impenetrable market across the sea.
'Once upon a Time There Was a Spirit Blade Mountain'
The novel-adapted webcomic has been serialized since 2014 but the anime adaptation did not debut until January 2016. Nonetheless, it was the first Chinese animation adapted from comic books to be aired on Japanese TV channels.
The immortal cultivation-themed anime was set in the Spirit Blade Sect in the year 4233. After thousands of years of producing first rate immortal cultivation geniuses, it had become one of the five biggest sects in the Ten Thousand Celestial Alliance.
The Spirit Blade Sect is dedicated to peaceful development, and holds the core values of Truthfulness, Kindness and Loyalty. In order to expand the sect and bring in new blood, all heroes and geniuses have been welcomed to attend the Celestial Gathering.
The anime adaptation was a joint production of Chinese and Japanese studios. The Chinese side behind the work is Tencent Comic.
But as a trial in the Japanese market, the expectation was not held high. "They can see this animation aired on Japanese TV stations and they will be curious to see what it is," said Zhang Ziyu, a publicity specialist with Tencent Comic.
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