Wang says at that time she hadn't figured out her own standards of beauty, but she now understands that "being yourself is what makes a girl beautiful."

Besides, the lyrics she has written highlighting the importance of women's independence in society have resonated with many viewers, and her growing legions of followers.

Su Yujing, 24, joined one of Wang's fan clubs, and voted for the singer from Shanghai every day.

"I used to chase after the adorable stars in the Japanese girl group AKB48," says the Gansu province native, "But now I'm getting sick of pop idols with empty minds."

Su says she likes Wang, not only because she is well-spoken and hardworking, but also because of the amusing way that Wang's fans use to spread her message.

Since ju means chrysanthemum in Chinese, Wang's fans refer to themselves as Tao Yuanming - the name of an ancient Chinese poet who loved professed a love for chrysanthemums - and write rhyming couplets and memes to praise the singer and canvas votes for her.

This approach appeared to have worked well, as thousands of internet users found these ju-related phrases and memes flooding their screens over the following days.

"The slogans about voting for Wang Ju have gone viral, but I didn't find them offensive," He Wendi, one male netizen said on Sina Weibo. "I think the clamor for breaking the stereotypical standards of beauty has become louder in China."

Ke Yi, a university student based in Beijing, says that while the rush of publicity surrounding was likely to cool down after a week, the public's affection for her as an independent and confident woman was unlikely to diminish.

"Although public visibility has its drawbacks, as some people might simply be spreading the slogans merely for fun, I am glad to see that more and more people are giving up their spare time to consider the role of female independence because of Wang, who has showed us a distinctive image of what it is to be modern woman," says Ke.

Wu Xiaoyan, a research associate at the Shanghai Art Research Institute, principally studies feminism and urban culture.

She compared the overnight sensation of Wang to Li Yuchun, the winner of 2005's Super Girls, the first reality show for solo female singers in China.

"Audiences have grown more self-conscious over the past 13 years. They want to support people who can gain their sympathy, while most icons manufactured by the entertainment industry fail to tap into these emotions," says Wu.

The sociology major says that fans of Wang are looking to express their own eagerness to be independent, develop their own sense of identity and respect social diversity by supporting Wang, and it partly explains why Wang has garnered huge popularity among LGBT groups.

"Chinese youngsters' zeal for this form of entertainment may just be a fad, and won't necessarily trigger a change in people's attitudes." Wu adds, "Standards will only be influenced when we turn our gaze from the event itself to focus on these issues in our daily lives."

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