Venturing through internet in new 'Wreck-It Ralph'
- By Zhang Liying and Zhang Rui
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E-mail China.org.cn, November 12, 2018
Disney's new animated feature "Ralph Breaks the Internet" will feature hundreds of hidden Easter eggs, including Disney princesses, Stan Lee, Star Wars and Chinese internet giants.
After almost six years, "Wreck-It Ralph" returns to continue the story of friendship between Ralph and Vanellope von Schweetz. The film is about dreams and how a strong friendship can survive anything even during times of great changes, director Rich Moore said when sharing with Chinese media at an event held in Beijing on Oct. 24.
According to exclusive new clips shown in the event, Ralph and Vanellope are on a mission as they travel inside the internet world to buy a replacement from eBay after a kid playing the Sugar Rush game accidentally breaks the steering wheel off the console. If the mission fails, Vanellope may become homeless and the Sugar Rush will close.
The internet world in the film looks like a metropolis made up of districts for different functions, such as finance, shopping and social media. It accommodates numerous real websites and Apps from around the world, including Amazon, eBay, Facebook, Google, as well as Chinese internet giants such as Taobao's Tmall, Sina's Weibo and Tencent's Wechat and QQ.
The big companies are happy their logos are included in Moore's film, although the director admitted that he didn't really know much about those Chinese companies that are shaping Chinese people's daily life.
Moore and his team had visited One Wilshire in downtown Los Angeles, the main hub of the internet for the entire Pacific Rim. "Inside the building, there are miles and miles of wires and cables together with tens of thousands of computer servers that connect the world," Moore said, adding that it was this research trip that began to inspire their vision of what the internet might look like. The man behind the top grossing and critically acclaimed "Zootopia" said the new film is the most complicated one he ever made in terms of design, scenes, roles and technology.
The world is occupied by two distinct groups, namely Net Users with square heads, which are avatar versions of real-life people as they are exploring through the internet, and Netizens, who are full-time citizens of the internet.
The director revealed that his animators also placed their own hidden eggs from time to time in the film which he doesn't know of, and, as the internet means gigantic amounts of data, he noted, in one scene there are up to one million characters of intricate detail thanks to breakthroughs in technology.
The first "Wreck-It Ralph" film was considered a critical and commercial success, grossing nearly half a billion dollars worldwide and winning the Annie Award for Best Animated Feature.
Moore seemed confident that the new sequel will become another feast for the audience. "I believe that the incredible artists at Disney Animation are once again creating a world no one else has ever seen before, filled with compelling characters, entertainment, comedy, and of course, incredible heart," he said.
"Ralph Breaks the Internet" is set to be released in China on Nov. 23.
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