Movie guide for 2019 Spring Festival

By Zhang Rui
0 Comment(s)Print E-mail China.org.cn, February 5, 2019
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7, "Peppa Celebrates Chinese New Year"


A poster of "Peppa Celebrates Chinese New Year" [Image courtesy of Alibaba Pictures]

The Boonie Bears film has a strong rival this year. As hundreds of Chinese children cheered their hero - Peppa Pig - at a recent premiere in Beijing, the upcoming "Peppa Celebrates Chinese New Year", mixing live action and animation, is an ideal fit for celebration of the Chinese Zodiac Year of the Pig as its protagonists are family of world-famous pigs. Peppa Pig has a large fanbase in China since it was introduced by China Central Television in 2015, while this big movie, a joint venture of Entertainment One (eOne) and China's Alibaba Pictures Group, could reach far beyond its usual targeted audiences. A touching and independently-made trailer entitled "What is Peppa?" went viral online to become a pop culture phenomenon, winning the hearts of numerous enthusiasts and homesick people alike during this season of family reunion.

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