Cuban voices amaze China this August
- By Zhu Bochen
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E-mail China.org.cn, August 4, 2019
Vocal Sampling, a 30-year-old Cuban all-male a capella musical group, will perform in the Guangdong province cities of Shenzhen, Dongguan and Guangzhou, and also hold a music exchange event. This was announced at a press conference held at the Cuba Embassy in Beijing on August 2.
Vocal Sampling's first album released in China was also introduced for the first time at the press conference. Featuring a selection of traditional Chinese folk songs adapted to their distinctive vocal style, along with a number of Cuban songs, the album is dedicated to the 70th anniversary of the founding of PRC as well as the 60th anniversary of the victory of Cuban Revolution this year.
The China tour of Vocal Sampling is also an important part of the "National Music Revival Campaign" jointly initiated by the 13-month Culture and Communication (13-month C&C), a Beijing-based record company, and the China Record Group founded in 2018.
This campaign aims to bring together top Chinese and foreign musicians to develop traditional Chinese music and further promote international cultural exchanges in this field.
Lu Zhongqiang, CEO of 13-month C&C, introduced the progress of the campaign at the press conference, saying that, "so far, we have worked with musicians from 29 countries around the world, and a total of 21 albums featuring traditional Chinese folk songs as well as instrumental music have been released."
"Through our efforts, we are using music as a global language to make Chinese stories available to the rest of the world," Lu said, highlighting the role communication in the field of music plays in promoting the integration of civilizations and people-to-people exchanges.
Speaking on the significance of the "National Music Revival Campaign", Fan Binguo, general manager of the China Record Group, noted it was "every music professionals' responsibility under this program to promote art and people-to-people exchanges between China and Cuba."
Earlier this year, during the Chinese Spring Festival, Vocal Sampling's a capella version of the Cantonese song "Bu Bu Gao" became a trendy song as more than 700,000 TikTok users used it as the background music for their short videos.
The Cuban group last performed in China in 2013 with an appearance at a Shanghai festival.
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