Overseas markets snap up Chinese TV series 'Royal Nirvana'
- By Zhang Rui
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E-mail China.org.cn, November 15, 2019
"Royal Nirvana" will be broadcast in 240 countries and regions on various outlets, achieving record-breaking results by securing more overseas coverage than any other Chinese TV series, according to its series producer.
Youku, a major video site owned by Alibaba Group and the TV series producer, announced on Thursday that the historical fiction drama is being shown on platforms such as YouTube, OnDemandChina, Amazon Prime Video, Vietnam's VNPT, and Malaysia's Astro since November 12.
"Royal Nirvana" sets a new record for a Chinese-made TV series to have a large number of broadcasting countries and regions.
The 60-episode television series, based on the novel of the same title by Xue Man Liang Yuan, directed by Yang Wenjun and starring Luo Jin and Li Yitong, started airing on Youku from Nov. 12, 2019, for China's domestic audience. It tells a story that follows a crown prince who faces enemies from all sides and falls in love with a maidservant who wants to kill him.
It has become an instant hit after its debut. The cultural elements from China's ancient Song Dynasty (AD 960–1279) are reenacted and have triggered heated discussion among netizens.
In the last two years, Youku has sold more than 50 broadcast rights to overseas outlets, covering TV series, variety shows, animations, and cultural documentaries. In July this year, Youku's "The Longest Day in Chang'an" TV series was shown in Japan, Singapore, Malaysia, and Vietnam. It was also released in North America via video streaming websites such as Viki, Amazon, and YouTube.
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