Beijing film festival concludes with 33B yuan contracts inked

By Zhang Rui
0 Comment(s)Print E-mail, September 1, 2020
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The shortest Beijing Intentional Film Festival (BJIFF) ended on Saturday with over 300 Chinese and foreign films screened and total deals worth 33.09 billion yuan signed, which could still be considered a triumph after the COVID-19 pandemic turmoil was brought under control.

Filmmakers and actors cheer for the Chinese film industry on stage in a special program broadcast at the beginning of the 10th Beijing Intentional Film Festival. [Photo courtesy of BJIFF]

The 10th BJIFF sounded a clarion call for the rejuvenation of Chinese films before the end of the global pandemic, to present a spectacular film feast. As the eight-day event came to an end, the organizers expressed their hopes for a brighter future.

"From this day, people will look forward to being together again next year, honoring the promise of being there over the next decade and working more miracles on the way ahead," a statement from the organizers declared.

The festival featured an innovative model of online-offline integration, presents 10 theme forums, four workshop and masterclasses, 16 classes and the project pitches online for the first time, and broke through the barrier for offline audience access, becoming a widely-acclaimed everlasting film and television feast. 

On Aug. 28, the 10th BJIFF Beijing Film Market Contract Signing Ceremony took place at Beijing Radio & Television Station. Agreements on a total of 21 key projects were signed with 46 companies on the site, and 110 projects were signed and announced at the Beijing Film Market, with a total contract amount of 33.09 billion yuan, an approximate 7% year-on-year increase to a new high.

Du Feijin, member of the Standing Committee and director of the Publicity Department of Beijing Municipal Committee of the Communist Party of China and executive vice chairman of the Organizing Committee of the 10th Beijing International Film Festival, affirmed the role of the Beijing Film Market as a "magnet" during his concluding remarks.

The contract signing ceremony has promoted negotiations and signings of 302 key projects over the past decade, with a total transaction volume of 165.03 billion yuan, providing a great validation in regard to acceptance and recognition of the platform in the industry. 

This year, the Beijing Film Market featured various functions, such as online exhibitor displays, online screenings, video meetings and online trading. With the participation of 441 film institutions around the globe, the exhibition this year went online as the first to use a 3D+VR exhibition system among domestic film festivals, offering global film institutions free booths, and bringing exhibitors and guests a digital, intelligent and efficient exchange and cooperation experience. 

The Beijing Film Panorama has become one of the most anticipated sections at the BJIFF. Xu Tao, deputy chief editor of Beijing Radio & Television Station and executive deputy secretary general of the Organizing Committee of the 10th BJIFF, said, "Everyone can watch the best films from around the world in Beijing. That is an everlasting love letter, promise and appointment of the BJIFF for movie fans worldwide."

Rapid ticket-grabbing in presales has become a marvelous episode for the BJIFF, on a par with the Spring Festival travel rush. Within just 10 minutes after presales began, 72% of the tickets had been sold. 

The Beijing Film Panorama this year provided Online Screenings. iQiyi, the exclusive online screening platform of the BJIFF, set a special section for about 250 films to be screened online, including a record of some 50 Chinese and foreign new films at one go. As of 10 a.m. on Aug. 29, the Online BJIFF had registered 1.002 million clicks, 6.415 million views and 110 million promotions for the whole website.

For TV Screenings, 20 outstanding Chinese and foreign films were screened repeatedly on Beijing Satellite TV, BTV Movie & TV Channel and BTV Youth Channel.

This year's festival lacked a red carpet and long line-up of celebrities. The "10th BJIFF Special Program-Together Again" was broadcast online and on TV, and this program aroused Chinese filmmakers' aspiration to fulfill dreams, recorded the breakthrough of the 10th BJIFF and looked into the prosperous future of Chinese films.

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