​'PAW Patrol' movie to please Chinese children

By Zhang Rui
0 Comment(s)Print E-mail China.org.cn, January 11, 2022
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The first theatrical production spawned from children's favorite franchise "PAW Patrol" will hit Chinese screens on Jan. 14, and it has already generated rave reviews from its Sunday premiere.

Parents and children gather in a theater for the premiere of "PAW Patrol: The Movie" in Beijing, Jan. 9, 2022. [Photo courtesy of Paramount Pictures]

In November 2020, a so-called "PAW Patrol" film was released in China under "PAW Patrol: Mighty Pups," a mash-up combination of a TV movie and two episodes. Though some fans were unhappy with the misleading release, it still managed to become a hit for families with underage children, grossing 79 million yuan ($12.39 million) in the market.

Now the real deal is coming. "PAW Patrol: The Movie," the Canadian film directed by Cal Brunker, tells a story that Ryder and the specially equipped pups are called to Adventure City to stop Mayor Humdinger, the PAW Patrol's biggest rival, from turning the bustling metropolis into a state of chaos. In the fast-paced, action-packed movie, the PAW Patrol is armed with new exciting gadgets and gear, which will surely please children. After the premiere held on Sunday, many Chinese parents and children gave thumb ups, calling it fun, educational, and heartwarming in the end.

Several cast members from the original series reprised their roles, including Kingsley Marshall (as the voice of Marshall), Keegan Hedley (Rubble), Shayle Simons (Zuma), Lilly Bartlam (Skye), and Ron Pardo (voicing both Cap'n Turbot and Mayor Humdinger). They are joined by newcomers, including Kim Kardashian, Tyler Perry, and Jimmy Kimmel. A dubbed Chinese version will also be released for the Chinese market.

Before the China release, the film was already a big success at the box office and has been critically acclaimed. It was released in other big world markets such as North America in August 2021, and it has grossed over $130 million worldwide against a budget of $26 million. On the review aggregator website Rotten Tomatoes, the film holds an approval score of 79% based on 47 reviews and 97% positive for Audience Score based on more than 1,000 users' reviews. 

"PAW Patrol" TV series was launched in 2013 by toy company Spin Master Entertainment and was introduced to China in 2015 on various video streaming sites. In 2017, it started to broadcast on children's channels of many TV networks, including China Central Television (CCTV), and generated massive popularity among children.

A sequel, titled "PAW Patrol: The Mighty Movie," is now in development and is scheduled to be released on Oct. 13, 2023.

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