'Jurassic World Dominion' to fuel China's summer film season

By Zhang Rui
0 Comment(s)Print E-mail China.org.cn, May 19, 2022
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The much-anticipated final installment of the "Jurassic World" trilogy will hit Chinese cinemas on June 10, Universal Pictures has announced.

A Chinese poster for "Jurassic World Dominion" [Image courtesy of Universal Pictures]

Since the COVID-19 resurgence in recent months, especially in Shanghai and Beijing, China has maintained strict epidemic prevention and control protocols and closed more than half of cinemas nationwide at its peak. Now that things have started to improve, more than 65% of Chinese cinemas are open, but the market still lacks blockbusters to provide a boost to the market.

In a special video tailored for Chinese audiences, the film's leading actors, Chris Pratt and Bryce Dallas Howard play news anchors breaking news about how filmgoers will hear the dinosaurs roar in the new film, speaking also to their correspondent, played by actor Mamoudou Athie.

"Are you ready for this? It's time to get well prepared, equipped, and trained. Please share this breaking news with people around you," Howard says in the video, before Pratt adds, "Looking forward to seeing you in cinemas."

Though the epidemic situation is constantly improving, there's still no word on when Shanghai and Beijing, two box office powerhouses, will be able to resume their movie sectors. The ongoing closure of cinemas looks to especially hurt Beijing, which is home to Universal Beijing Resort and its high-end IMAX cinema and CityWalk, which could be used for the movie premiere, as well as the Jurassic World Isla Nublar inside the park, which would be perfect for various marketing activities. Currently, however, Universal Beijing Resort is also shut down, and everything is uncertain.

But for other places that have not been affected by this wave of the epidemic, the juggernaut threequel "Jurassic World Dominion" is perhaps the best news China's cinemas have seen in months, given that the two previous installments grossed more than 3.1 billion yuan ($461 million) in China and generated a huge fanbase. The two films made nearly $3 billion total at the box office worldwide.

"Jurassic World Dominion" takes place four years after the destruction of Isla Nublar, and dinosaurs now live and hunt alongside humans all over the world. According to a synopsis released by Universal Pictures, "this fragile balance will reshape the future and determine, once and for all, whether human beings are to remain the apex predators on a planet they now share with history's most fearsome creatures in a New Era."

The film is directed by Colin Trevorrow, with "Jurassic Park" director Steven Spielberg acting as executive producer. The film stars an ensemble cast, including Chris Pratt, Bryce Dallas Howard, while also inviting back Laura Dern, Jeff Goldblum, and Sam Neill from the previous "Jurassic Park" trilogy, adding more anticipation and nostalgia for movie fans around the world.

In May, alongside other foreign and domestic, new and old films hitting Chinese screens, Universal Pictures also distributed a slew of new films in the Chinese market to offer new content and try to stimulate the market. Those films include "Ambulance," "The Bad Guys," "Marry Me," and "Downton Abbey: A New Era." However, their performances have all been affected by the latest epidemic resurgence. "Jurassic World Dominion" could be the ultimate booster to the currently cold Chinese market, adding fuel to a great summer film season in the hope of reviving it. 

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