Fabled Records will introduce the next generation of Chinese electronic artists and music globally through a partnership with Astralwerks and Capitol Records China (CRC).

Live Nation, a trailblazer in live entertainment in the country, announced on Friday that its Asian electronic dance music division, Live Nation Electronic Asia (LNEA), has entered into a multi-year global licensing and distribution agreement for its recently launched Fabled Records label. Dedicated to supporting the next generation of Chinese electronic music and artists, LNEA is partnering with global dance label Astralwerks and CRC, both divisions of Universal Music Group (UMG), the world's leading music-based entertainment company.

LNEA's management company, Dancing Dragon, was formed in August 2019 to meet the rising demand for electronic dance music (EDM) in the region. Dancing Dragon has signed a roster of artists, including a number of top Chinese EDM artists and producers. Chace, Beauz, Carta, and Yako are among the artists set to release music on the newly launched Fabled Records label.

Jim Wong, managing director at LNEA and Dancing Dragon Management, and label head of Fabled Records, said: "Dance music in China has grown tremendously in the past decade, particularly in the live and club sectors. It has influenced a lot of artists, adults, and teenagers to start listening, engaging, and producing dance music. During the pandemic, our incredibly talented musician Chace flourished within the domestic mainstream media, and Beauz and Carta have both made waves on international stages."

"More and more brilliant homegrown artists are now ready to showcase their music to the world," Wong continued. "Fabled Records and our whole division at LNEA are committed to bringing the best artists and music from China to the global stage."

Chinese DJ and producer Chace, who made history in 2017 as the first DJ from China to play the main stage of Tomorrowland Belgium, said: "I'm happy to be on this journey with Fabled Records. Having been on the cultural exchange mission for so long, my debut album is finally coming. I'm excited for the world to hear what I have to offer, and am thrilled to have the team at Astralwerks and CRC on board."

Under this new agreement, Astralwerks and CRC will collaborate on the global release and distribution of Fabled Records artists and projects globally. Through this bespoke and innovative label partnership, Fabled Records and LNEA will enjoy direct access to a collective pool of UMG's international divisions, with global marketing support led domestically by CRC, and internationally by the team at Astralwerks. The partnership will see all organizations working together to advance the awareness of Chinese electronic music and artists worldwide.

Regarding the partnership, CRC General Manager Tom Tang said, "EDM is something we are actively observing, and has been nothing short of captivating with rapid growth in popularity and scale. We are delighted to partner with Fabled Records to support the showcasing of the label's impressive catalog of talented rising Chinese EDM stars to a global audience, highlighting China's authentic trending music culture."

"This collaboration puts us firmly at the forefront of the burgeoning electronic music scene in China and throughout the continent," added Toby Andrew, president of Astralwerks.

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