Heads of nine China's film industry giants, including China Film Group, Shanghai Film Group, and Bona Film Group, mapped out their forward planning for promoting the development of China's film sector at a forum on Aug. 14 during the ongoing 12th Beijing International Film Festival.

Fu Ruoqing, chairman of China Film Group, the largest and most influential film enterprise in China, noted that in the post-pandemic era, filmmakers face a crucial question of how to bring audiences back into the cinema. 

According to Fu, due to the pandemic, audiences began to compare the experiences of going to a movie in a traditional way and watching online audiovisual products. And if the viewing experience and film making technologies are not improved, they will no longer see cinema-going as the best way of enjoying a movie. 

Taking the much-anticipated science fiction film "The Wandering Earth 2" as an example, which was reported to be filmed at 48 frames-per-second in most parts, Fu Ruoqing said that he hopes cutting-edge technologies can serve as a shot in the arm for the recovery of China's film sector. 

In June, China Film Group's Cinity Cinema System, which features a blending of 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut, and immersive sound, won the Technical Achievement Award at CineEurope 2022.

"It is expected that in the next few years, we will customize one movie each year with a minimum frame rate of 48 frames," Fu said.

"Technologies underpin filmmaking," said Wang Changtian, founder, CEO, and president of the Chinese entertainment and media company, Beijing Enlight Media Co Ltd. Wang stressed the importance of technologies, noting that animated movies are products of high technology.

However, Wang also maintained that creativity in content outweighs technology. He vowed to develop a cinematic universe based on China's mythological figures.

The company's 2019 blockbuster "Ne Zha" was China's top-grossing animated film to date, making it a milestone for China's animated film industry.

Wang said that the company had spent several years going through Chinese myths and mythical characters in order to reconstruct Chinese mythology through animated movies, which will consist of 30 to 50 films. 

According to Wang, each of these animated films takes four to five years to make, and it will take decades to finish completing the cinematic universe. He also noted that the company will continue its efforts with deep respect for traditional Chinese culture. 

Wang hoped to make this series of animated films a Chinese Marvel-like cinematic universe.

Yu Dong, founder and chairman of Bona Film Group, believes that there are two signs for a country's film industry to be powerful. One is the absolute dominance of domestic films in the domestic market. "We have already been a film power from this perspective," Yu said, adding that, the other marker is a country's ability to export films with global influence, an area in which China has so far lagged.

"The country should build a Hollywood of China in the next decade," Yu said. "We need to attract talents from all over the world to make Chinese films and tell Chinese stories in multiple ways, to show the world the artistic charm of China and Chinese values." 

"In the next 10 years, we should prioritize the expanding of influence of Chinese films in the international market," Yu added. 

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