Home / Business / Textile Tools: Save | Print | E-mail | Most Read | Comment
Triumph to kit out more mainlanders
Adjust font size:

Triumph International, the world's leading underwear maker, said it will open up to 300 mainland outlets in the next three to five years to meet growing demand.

The Swiss-based manufacturer, which has 10 stores and more than 1,400 counters on the mainland, has seen double-digit growth in turnover for the region, Ralph Jansen, executive director for the Asia-Pacific at Triumph International, told China Daily.

The manufacturer plans to open stores to "access consumers in every possible way", rather than relying solely on distribution through department stores and shopping malls.

"The company will work closely with trade partners to look for development opportunities in department stores and shopping malls. However, if no new department stores and shopping malls are available, we will try to open our own stores," said Jansen.

The underwear manufacturer has been on the mainland for three decades, where it's established a huge retail network and become a household name under the Chinese brand "Dai An Fen".

"Triumph as a company is very much committed to Asia, and in particular to China, as China is one of the growing economies and it has huge potential for the future," said Jansen.

"Our distribution network is Triumph's priceless asset. We want to make products accessible all over the country," said Jansen.

Strong domestic demand will continue to boost the mainland's economy for years to come, and personal consumption will play a leading role, said Charles Huang, director of China Research at BNP Paribas Corporate and Investment Banking.

Those with a strong brand will overtake their rivals and become market leaders, said Huang.

Triumph was one of the first foreign underwear makers to foray into the mainland market in the 1980s. It boosted its image by holding fashion shows in 30 mainland cities in 2001.

"We made the big promotion because it is a very interesting market for us, not only from a commercial point of view, but also from the culture, from the people, from what we can learn in the market," said Jansen.

The mainland's underwear market is sewn up by a dozen local and overseas brands including Taiwan-based retailer Ordifen, which invested 1 million yuan in Shanghai to promote its brand, and French lingerie maker Chantelle, which trades on its European design.

(China Daily January 25, 2008)


Tools: Save | Print | E-mail | Most Read
Pet Name
China Archives
Related >>
- Underwear Show at China Fashion Week
- Chinese-style underwear design contest
Most Viewed >>
- China investigates 'contaminated eel' exporter
- 2nd west-to-east gas pipeline project launched
- Japan firms blamed for stuffed buns contamination
- Huawei down, not out, in acquisition bid on US firm
- Sinopec denies US$8.4b share sale plan

Nov. 1-2 Tianjin World Shipping (China) Summit
Nov. 7-9 Guangzhou Recycling Metals International Forum
Nov. 27-28 Beijing China-EU Summit
Dec. 12-13 Beijing China-US Strategic Economic Dialogue

- Output of Major Industrial Products
- Investment by Various Sectors
- Foreign Direct Investment by Country or Region
- National Price Index
- Value of Major Commodity Import
- Money Supply
- Exchange Rate and Foreign Exchange Reserve
- What does the China-Pakistan Free Trade Agreement cover?
- How to Set up a Foreign Capital Enterprise in China?
- How Does the VAT Works in China?
- How Much RMB or Foreign Currency Can Be Physically Carried Out of or Into China?
- What Is the Electrical Fitting in China?