China's leading portal website Sina.com said its net profit in
2007 surged 45 percent to 57.7 million U.S. dollars, or 97 cents
per share driven by strong advertising revenues.
The yearly revenue of the Nasdaq-listed company increased by 16
percent to 246.1 million U.S. dollars, fuelled by a remarkable 41
percent rise in advertising sales in the mainland market that
reached 68.9 million U.S. dollars.
The major popular portal in China also saw record quarterly
profit in the last three months of 2007, with a net profit of
17.5million U.S. dollars, up 49 percent year on year.
"Our advertising revenue continued to be strong last year, and
it is set to keep the upper trend next year", Sina's CEO Charles
Chao said in a statement.
Yang Ke, analyst with the leading industry research agency China
Computerworld Research (CCW Research) said the profit surge was
also fueled by the Olympic Games advertising frenzy as the
unprecedented event for China was getting near.
Meanwhile, enterprises who wanted advertising merely on the
front page, showed more interest in such vertical channels of the
website as automobile and finance to raise their image, which also
help drive up the advertising revenue, Yang said.
Chao noted in the statement that the sales from mobile service
registered the first quarterly-profit surge in two years.
The fourth-quarter income from mobile service jumped 12 percent
from the previous quarter to 18.6 million U.S. dollars.
The company projected the 1Q income in 2008 will reach 66 to 68
million U.S. dollars, with advertising worth 45 to 46 million U.S.
Yang, however, warned that compared with Sohu.com, another
leading Chinese portal website, Sina relies too much on
advertising, which is risky for long-term development.
In aftermarket activity on the Nasdaq, Sina shares fell 0.58
percent, to 42.96 U.S. dollars.
(Xinhua News Agency February 22, 2008)