Home / Business / Technology & Telecom Tools: Save | Print | E-mail | Most Read | Comment
Tianyu ups 3G cell phone stake
Adjust font size:

China's mobile phone market has long been dominated by foreign brands. But Beijing Tianyu Communication Equipment Co is betting on the country's 3G cell phone market for a domestic breakthrough.

According to research firm GFK, the domestic mobile phone vendor has surpassed Motorola to become the third largest mobile phone brand in China in terms of the number of products sold in the first quarter of this year, following Nokia and Samsung.

"Our goal is to target midrange 3G products," said Rong Xiuli, president of Tianyu, in an interview with Time Weekly, adding that her goal is to make Tianyu the Chinese "Nokia".

Unlike companies in most of the foreign markets, Chinese Telecom operators deploy three standards to build their 3G networks.

China Mobile, the nation's largest wireless telecom service provider, adopted homegrown standard TD-SCDMA. China Unicom and China Telecom adopted WCDMA and CDMA2000 standards, respectively.

That improved the chances for domestic cell phone makers to challenge companies like Nokia and Motorola, which mostly support the WCDMA standard.

Rong said foreign rivals do not have much experience in making CDMA cell phones.

And in the TD-SCDMA market, "we are at the same starting line", she said.

The company president said Tianyu's revenues are expected to reach 10 billion yuan by the end of this year because of Chinese telecom operators aggressively promoting their 3G services.

Founded in April 2002, Tianyu grew from a small OEM company to China's largest domestic mobile phone vendor by partnering with MediaTek Inc, a semiconductor company that provides chip solutions.

The company has become popular with Chinese consumers because of its ability to compile different technologies while keeping its products affordable.

For example, Tianyu rolled out products that support both GSM and CDMA standards simultaneously, which is a popular design for many Chinese cell phone users who often have more than one mobile phone number.

It also successfully introduced a cell phone with an optical zoom digital camera -- the first of this kind in China's cell phone market.

However, Tianyu decided to make a shift last year by partnering with Chinese telecom operators to provide 3G cell phones in a cell phone market that had been hit hard by the global economic slowdown. Tianyu in December announced plans to partner with US chipmaker Qualcomm in making CDMA cell phones for China Telecom, which promised to purchase 3 million CDMA phones this year.

1   2    

Tools: Save | Print | E-mail | Most Read Bookmark and Share
Pet Name
China Archives
Related >>
- China Telecom speeds up building of 3G network
- China Mobile offers sops to 3G applications developers
- China Mobile 3G system gets fund boost
- 3G business growing fast
June 7 Tokyo 2nd China-Japan High-Level Economic Dialogu

June 30 Shanghai 2009 Automotive Engine Technology Seminar

September 8-12 Xiamen China Int'l Fair for Investment and Trade
- Output of Major Industrial Products
- Investment by Various Sectors
- Foreign Direct Investment by Country or Region
- National Price Index
- Value of Major Commodity Import
- Money Supply
- Exchange Rate and Foreign Exchange Reserve
- What does the China-Pakistan Free Trade Agreement cover?
- How to Set up a Foreign Capital Enterprise in China?
- How Does the VAT Works in China?
- How Much RMB or Foreign Currency Can Be Physically Carried Out of or Into China?
- What Is the Electrical Fitting in China?