Home / Business / Home Appliances Tools: Save | Print | E-mail | Most Read | Comment
TCL to increase LCD capacity
Adjust font size:

Television and mobile phone maker TCL is setting up a new assembly line in Huizhou, Guangdong province as part of the cost cutting and technology measures it undertook to halt sliding overseas sales, said Li Dongsheng, chairman and CEO in an exclusive interview with China Daily.

The 800 million yuan assembly line is expected to start operations on Sept 16 and along with the 1.2-billion-yuan module facility set up last year in Huizhou, help the company make sizable inroads in the liquid crystal display (LCD) market, Li said.

The new manufacturing line will also be the country's first integrated production line, with a production capacity of 8 million display modules and 5 million TV units. Over the next few years, the company plans to increase the capacity to 10 million modules and 10 million TV units.

"The enhanced capacity will help fuel our global expansion plans," Li said.

TCL expects LCD production volume to exceed 7.5 million units this year compared with 4.2 million units last year, he said.

The company's overseas sales plunged nearly 26.44 percent in the first half of the year to 6.36 billion yuan and accounted for 37.28 percent of the total revenue.

The global economic slowdown has hit TCL badly with its original design manufacturer (ODM) business suffering, despite the sizable inroads made in overseas markets last year, said Li.

Part of the problems were compounded as the company's main markets in the US and Europe floundered due to the crisis.

"We started to feel the pressure from the third quarter of last year," Li said. "We are now learning to live with the realities like lower demand and reduced purchasing power."

1   2    

Tools: Save | Print | E-mail | Most Read Bookmark and Share
Pet Name
China Archives
Related >>
- Appliance rebate program helps TCL work way out of slump
- TCL's overseas business drops 8%
- TCL attracted numerous visitors at the 2005 International Home Appliances and Electronics Exhibition in America
- TCL sharpens its focus on LDC televisions
June 7 Tokyo 2nd China-Japan High-Level Economic Dialogu

June 30 Shanghai 2009 Automotive Engine Technology Seminar

September 8-12 Xiamen China Int'l Fair for Investment and Trade
- Output of Major Industrial Products
- Investment by Various Sectors
- Foreign Direct Investment by Country or Region
- National Price Index
- Value of Major Commodity Import
- Money Supply
- Exchange Rate and Foreign Exchange Reserve
- What does the China-Pakistan Free Trade Agreement cover?
- How to Set up a Foreign Capital Enterprise in China?
- How Does the VAT Works in China?
- How Much RMB or Foreign Currency Can Be Physically Carried Out of or Into China?
- What Is the Electrical Fitting in China?