Facebook remains dominant social networking platform
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E-mail China.org.cn, December 31, 2013
Facebook is still the dominant social networking platform by measure of user number, but a striking number of users are now diversifying onto other platforms, according to a new survey from the Pew Research Center's Internet Project.
In the survey key findings include that some 42% of online adults now use multiple social networking sites, and Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.
Despite recent growth by services such as Pinterest and Instagram, Facebook remains the dominant social networking platform, with some 71% of online adults being Facebook users, a slight increase from the 67% of online adults who used Facebook as of late 2012.
While Facebook is popular across a diverse mix of demographic groups, other sites have developed their own unique demographic user profiles. For example, Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and internet users in higher income households. Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites. And there is substantial overlap between Twitter and Instagram user bases.
Instagram and Twitter have a significantly smaller number of users than Facebook does, but users of these sites also tend to visit them frequently.
42% of online adults use multiple social networking platforms. For those who use only one social networking site, Facebook is typically—though not always—the platform of choice.
However, other "single platform" social networking site users have adopted a site other than Facebook as their platform of choice. Among those who use just one social networking site, 8% use LinkedIn, 4% use Pinterest, and 2% each say that Instagram or Twitter is their sole social networking site.
The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from August 7 to September 16, 2013.
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