Top 10 secrets inside Xiaomi's marketing

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Redmi smart phones made by Xiaomi are seen at a launch in Taipei, Taiwan, Dec 9, 2013. [File photo]

1. Internet thinking is centered on public review

When Google launched its email service Gmail, it entirely relied on public review. The company started with thousands of trial accounts and only took in users under invitation. An invitation code was resold on eBay at 75 pounds (730 yuan).

The social media makes everything horizontal and speeds up the flow of information. Companies can no longer boast about their products, as it's up to consumers to decide whether their product or service is good. They can share their reviews in a nanosecond.