Top 10 secrets inside Xiaomi's marketing

0 Comment(s)Print E-mail China Daily, December 17, 2014

An event by Xiaomi. [File photo]

4. A good product is the source and engine of good reviews

A good product is the foundation for any good review. The product is 1, and marketing is just 0 that adds behind.

Xiaomi believes customers nowadays are too smart to make purchasing decision based on a well-written line in the advertisement. Users read through product features and compare between different ones. Some may even read the technical details and take an in-depth look at the product at Xiaomi community.

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