Top 10 secrets inside Xiaomi's marketing

0 Comment(s)Print E-mail China Daily, December 17, 2014

Lei Jun, chairman and CEO of Xiaomi, speaks at the Internet entrepreneur convention in Beijing, May 11, 2013. [File photo]
2. To give consumers sense of participation

Consumer behavior has seen a tremendous shift in the past decade, changing from consuming brands into consuming the experience. However, Xiaomi is leading the latest trend of providing consumers with a sense of participation. The company opens its service and product development, allowing users to get involved in the developing and operating process.

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