Dwight Howard, American professional basketball player for the Atlanta Hawks of the NBA, takes a photo with students at a publicity campaign during his 2015 Dwight Howard China Tour organized by sportswear company Peak Sport Products Co Ltd, in Nanchang, east China's Jiangxi Province, Sept. 12, 2015. [Photo/weibo.com/peakbasketball]

Peak International is another Chinese sportswear firm excited over Rio 2016. It has sponsored apparel and shoes for athletes from more than 10 countries.

Liu Xiang, marketing director of Peak, said the brand will start selling an Olympic series of sports products later this year. Stores in markets where Peak has sponsored the local Olympic committees and basketball teams will sell its products. Overseas markets contributed 670 million yuan or around 22 percent of its revenue last year.

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