September 19, David Stern, Commissioner of the National
Basketball Association (NBA), announced to the public today that
Chen Yongzheng, Chief Executive of Microsoft Corp's Greater China
business, had resigned to head a Chinese subsidiary that the NBA
was setting up.
The assignment will come into effect as of October 15. This move
highlights the growing importance of China's role in sports and
with the NBA.
Chen Yongzheng has been the Vice President of Microsoft Corp.
and Chief Executive Officer for Microsoft Great China since August
2003. Under his leadership, Microsoft experienced a significant
sales increase in the Greater China Zone.
"NBA is a world famous brand. It has a huge number of fans in
China. I feel enthusiastic about working with my colleges to tap
the huge potential of the NBA inside the vast Chinese market," Chen
(China.org.cn by Chen Xia, September 19, 2007)