Instead of going home to see his family, Zhang Hua, a 31-year-old engineer, spent this Spring Festival holiday at the production line of Far East Cable Co Ltd.

Zhang's company received 300 million yuan worth of orders for power cables last month, mostly from the snowstorm-stricken provinces in south China. As a result, some 300 workers like Zhang gave up their holiday and churned out 2 tons of cables in the first two weeks of February that were immediately dispatched to Jiangxi, Guangdong and Guizhou provinces.

"Our production capacity has been put in top gear to meet orders from the regions hit by the blizzards," says Jiang Huajun, director of Far East Holding Group Co, parent of the cable maker. "Cable sales will grow at least 50 percent this years, double our previous target."

The Jiangsu-based cable maker is among the first to benefit from the massive reconstruction work following the worst snowstorms to hit China in 50 years. The inclement weather, wreaking havoc in much of the nation, has caused a direct economic loss of 151.65 billion yuan. The reconstruction budget, mostly in infrastructure, will boost companies dealing in electricity and telecom equipment.