Beijingers in gold rush at year end
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Gold jewelry sales jumped more than 30 percent over the weekend in Beijing, as bargain shoppers swarmed the city's major jewelry stores on year-end promotions.
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A couple selects gold products at Caibai Store yesterday. Gold rings and necklaces are popular New Year gifts among local people.[Mirror Evening News] |
In a collective sales campaign after international gold prices fell, stores including Caibai, Gongmei and China Gold reduced the pure gold's price by as much as 9 yuan per gram, with more Christmas-themed jewelry designs for shoppers to choose from.
According to the Beijing Morning Post, the China National Gold has doubled its sales to 40 kg per day. Caibai, the largest gold store in China, reported 30 percent more business than last year over the weekend after they drop the price from 278 yuan to 269 yuan per gram.
But the pure gold's price at Caibai is still 59 yuan per gram higher than last Christmas when it was sold at 210 yuan per gram.
"The gold price had kept rising in Beijiing this year, so this decrease somehow influenced customers' decisions," the marketing department manager of Caibai department who preferred to be known as Niu said yesterday.
Niu is also very optimistic about sales in the rest of the holiday season that spans from Christmas to the Chinese New Year in February. She said Caibai extended the trading hour from 8:30 to 9:30 pm on Christmas Eve, to serve the crowds of customers.
"I am looking for a gold pendant with a tiger on it," said a 23-year-old woman customer surnamed Yang, who was born in the year of the tiger.
"I have had this idea since October, but the price just kept rising. It is going to be the year of tiger soon, and they dropped the price a little bit, so I want to buy it now," she said on Friday.
Beijing residents showed keen interest when the limited edition gold bars for the Chinese Tiger Year went on sale earlier this month.
Caibai received 1.5 tons of orders while they were holding 1.3 tons of gold.
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