Pop Star helps MSF raise HK$2.5 mln

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Led by Hong Kong pop diva Sammi Cheng, Doctors Without Borders (Médecins Sans Frontières – MSF) has raised over HK$ 2.5 million for the MSF Day 2010 campaign, according to the MSF Hong Kong office on July 7.

Sammi Cheng joins the MSF Day 2010 Campaign Finale to call on the public for their help.[MSF]

Sammi Cheng joins the MSF Day 2010 Campaign Finale to call on the public for their help.[MSF]

Cheng, the honorable campaign leader, has been a long-time MSF supporter and over four years she has donated her magazine-writing salary to MSF. She's also committed to donate half the royalties of her Cantonese album "Faith," which has already accumulated millions, to MSF.

With her arm tattooed "7.7 MSF Day 2010," though only a sticker tattoo, she chatted with field worker Alice Yeung, who just returned from Sudan. Cheng was asked if she had ever considered going to the front line.

She said that while keen to travel to remote areas, she lacked the qualifications MSF workers have, and joked that she may prescribe the wrong medicines. Yet the singer, who's been listed as the highest-paid female star in Hong Kong, offered to do physical labor.

Cheng also took photos with the MSF student ambassadors and encouraged them to support humanitarian medical aid.

As MSF seeks to continue its renowned global medical relief, the campaign urged the public to donate one day's salary.

At a ceremony in Harbour City on July 7, Execute Director of MSF Hong Kong Dick van der Tak thanked supporters for enabling the organization to sustain its frontline life-saving aid.

MSF's intervention in Haiti was one of the largest rapid emergency responses in its history. Over 3,000, including Hong Kong doctors, were sent to the Haiti, where they operated 19 hospitals and other medical facilities across the country.

New World Department Store China and the Inland Revenue Department raised the highest amount of funds among all the participating corporate and government departments.

Photos are uploaded on the MSF Day Facebook page (www.facebook.com/msfday), though Facebook isn't accessible in China's mainland.

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