Models gear up car sales
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Model poses at Auto Shanghai 2011, the 14th Shanghai International Automobile Industry Exhibition, which opens in the city's new International Expo Center from April 19-28. |
Just by being glamorous, Wang Tingting plays a part in driving China's car boom and gets a decent return from it.
And she does it while wearing high heels, delicate dresses and posing in different ways around new car models. Her main job is to associate her image with the car beside her and stimulate sales.
Wang, 21, a car model for three years, and thousands of other models, play a meaningful role in promoting vehicle brands and sales on China's road to becoming the world's biggest car market, say manufacturers and brand experts.
This month, at the 14th Shanghai International Automotive Industry Exhibition, Wang was stunning, as usual, in a golden sequined minidress, high heels and pale stockings, serving as a model for BMW AG's Mini.
"I like doing car-modeling," she said. "The pay is getting higher and higher. It pays me more than doing other types of modeling, such as runway work."
BMW is paying Wang about 10,000 yuan ($1,537) a day, well above her average pay, for the 10-day auto show. She does five 20-minute presentations a day to promote the latest Mini models.
Wang, who is 177 cm tall, started her modeling career after finishing in the top 10 of the 2007 New Silk Road Model Competition. She is versatile, appearing in magazines and on television and runways. But she said her career is increasingly tilting toward car modeling because a huge demand, created by China's growing number of auto shows and other auto-related activities, is pushing up car models' wages.
Last year, modeling for Nissan Motor Co, Porsche Automobile Holding SE and Chongqing Chang'an Suzuki Automobile Co Ltd in various auto shows brought her more than 150,000 yuan, and this year she expects more.
"Not just me," she said. "Many of my model friends have the same intention, to take more jobs in car modeling. These jobs are easier to find and pay pretty handsomely."
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