The Communist Party of China has ordered an intensified media coverage of activities of "Learning from Lei Feng" to promote virtues of the nation's most famous Good Samaritan.
According to a decision made by the CPC Central Committee, major news website portals including xinhuanet.com, people.com.cn and cntv.cn will dedicate special sections and microblogging services to such news reports.
Mobile phone-compatible short videos and text messages will also be used to encourage the public to follow Lei's example, according to the decision announced Friday.
A spate of activities have been designed to propel people to do Samaritanism, such as volunteer services, education among youngsters, and campaigns to improve services at banks, hospitals, hotels and public areas.
Lei Fei, a young Chinese soldier in the 1960s, is known for devoting almost all of his spare time and money to selflessly helping the needy. He died after being hit by a falling pole while helping a fellow soldier direct a truck on Aug. 15, 1962.
A year later, late Chairman Mao Zedong called on the entire nation to follow Lei's example, and March 5 of every year is designated "Lei Feng's Day."